(…) but do recall in the early 1990s our target was to spend 10% of lifetime revenue to get a new subscriber. At that time I believe the average subscriber life was about 25 months and revenue was about $350 so we spent about $35 to acquire subscribers. (…)
(…) At one point, 50% of the CD's produced worldwide had an AOL logo on it. We were logging in new subscribers at the rate of one every six seconds.Am faszinierendsten jedoch: im Jahr 1998 soll AOL für mehrere Wochen wirklich sämtliche wichtigen und weltweiten Produktionseinheiten für CDs in Beschlag genommen haben. Oder anders gesagt: in allen Fabriken der Erde liefen für einige Wochen nur AOL-CDs vom Band – und nichts anderes!
Not a single music CD or Microsoft CD was produced during those weeks. (…) When people complained about receiving AOL CDs even though they already had an AOL account, Steve Case would ask, 'don't you have a friend you could give it to?'